Statista: The iPhone is Apple’s key to success

Gary Pageau ,

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How important is the iPhone to Apple? For those of us waiting for more attention to paid to Macs and iPads, we may be waiting for a while. According to Statista, the iPhone is the absolute driver of Apple’s $1 trillion valuation:

After the first iPhone’s launch in 2007, it took less than three years for it to become Apple’s biggest product in terms of revenue. For the past four year’s the iPhone’s share of Apple’s total revenue has hovered between 55 and 70 percent of total sales, depending on seasonal effects. The launch of the iPhone X in time for the holiday season last year propelled the iPhone’s revenue contribution to a record level of 70 percent for the holiday quarter, a record that Apple surely wouldn’t mind breaking this year.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.